Hello and welcome!
My name is Ernest, and I started RecFit Consulting as a freelance project to help sports and fitness businesses increase revenues and brand awareness.
Prior to starting RecFit Consulting, I worked for multiple sports, recreation, and fitness organizations. During that time, I networked and built relationships with many small business owners from those industries. Sometimes the business owners would tell me about their company’s growth challenges. Whenever this happened, I tried to understand what was going wrong, from their perspective.
Usually, their growth challenges had to do with:
- Not knowing how or where to find customers.
- A dislike for sales.
- Competitors offering the same service for cheaper.
- Struggling to differentiate from competitors.
- Marketing tactics that didn’t work.
- Small, or no marketing budget.
- Website issues – like inaccurate information, unresponsive webmasters, or not having control over their own website.
After realizing these business problems were so common, I started seeking new opportunities to help businesses resolve their growth challenges. So, I changed industries to gain additional experience in marketing, project management, and consulting.
As the marketing director for a startup website design and creative agency, I learned how to build and leverage websites to help businesses attract and retain customers. As a staffing consultant, I learned how to help companies solve real business challenges by placing the appropriate human resources to complete short and long-term projects. And as a consultant for a management software startup, I helped hundreds of fitness business owners across the world earn more and save more by teaching best practices to streamline their member registration, sales, marketing, accounting, and reporting activities.
Since returning to the sports and active lifestyle industry (I now work by day to manage competition and athlete programs for a national amateur sports organization), RecFit Consulting’s focus has changed.
Today, RecFit Consulting’s goal is to provide marketing solutions to companies in the sports and active lifestyle industry, and organize active lifestyle events that connect customers to brands.