About RecFit Consulting

Hello and welcome!

My name is Ernest, and I started RecFit Consulting as a freelance project to help sports and fitness businesses increase revenues and brand awareness.

Prior to starting RecFit Consulting, I worked for multiple sports, recreation, and fitness organizations.  During that time, I networked and built relationships with many small business owners from those industries. Sometimes the business owners would tell me about their company’s growth challenges. Whenever this happened, I tried to understand what was going wrong, from their perspective.

Usually, their growth challenges had to do with:

  • Not knowing how or where to find customers.
  • A dislike for sales.
  • Competitors offering the same service for cheaper.
  • Struggling to differentiate from competitors.
  • Marketing tactics that didn’t work.
  • Small, or no marketing budget.
  • Website issues – like inaccurate information, unresponsive webmasters, or not having control over their own website.

After realizing these business problems were so common, I started seeking new opportunities to help businesses resolve their growth challenges. So, I changed industries to gain additional experience in marketing, project management, and consulting.

As the marketing director for a startup website design and creative agency, I learned how to build and leverage websites to help businesses attract and retain customers. As a staffing consultant, I learned how to help companies solve real business challenges by placing the appropriate human resources to complete short and long-term projects. And as a consultant for a management software startup, I helped hundreds of fitness business owners across the world earn more and save more by teaching best practices to streamline their member registration, sales, marketing, accounting, and reporting activities.

Since returning to the sports and active lifestyle industry (I now work by day to manage competition and athlete programs for a national amateur sports organization), RecFit Consulting’s focus has changed.

Today, RecFit Consulting’s goal is to provide marketing solutions to companies in the sports and active lifestyle industry, and organize active lifestyle events that connect customers to brands.

“Today, RecFit Consulting’s goal is to provide marketing solutions to companies in the sports and active lifestyle industry, and organize active lifestyle events that connect customers to brands.”

Client List

  • Colorado Golf Fitness Club
  • Colorado Rising Stars Lacrosse
  • Denver Pod Bod
  • F.A.S.T. – Fitness & Sports Training
  • Grapefruit Wellness
  • Peak Performance Platforms
  • Powered By You Training Studio
  • The Stress Detox Guy
  • The Yogathlete
  • Workout Nirvana Fitness

Testimonial - Colorado Rising Stars Lacrosse

“CRS LAX, LLC has had the pleasure of working with RecFit Consulting over the past year and it has been an excellent experience. RecFit Consulting overhauled our site, giving us a clean and updated take on what an athletic based company’s site should look like. They also streamlined several of our sites to one comprehensive unit that now all fall under the CRS LAX, LLC umbrella, positively impacting our investment of time and budget. Recfit Consulting helped in each piece of the website rebuilding process and made sure the new site reflected who we are and what we are about. Customer service is top notch.  We highly recommend RecFit Consulting to anyone or any athletic company who are looking to improve or enhance their website, marketing, or general athletic audience reach.”

Owner, Managing Director

Testimonial - Powered By You Training Studio

“I was in the process opening a new personal training studio and initially looking for someone to help with marketing the launch of the facility.  RecFit Consulting was highly recommended as “THE company you need to talk to” by someone who had attended a workshop that Ernest conducted, even though this woman had never met him.

From our initial meeting I understood what she was talking about and knew I no longer needed to pursue the other firms I was interviewing.  The interest Ernest took in learning about my business model, goals, and future plans was impressive – not only did he want to come see the studio to get a feel for the atmosphere, but he also took classes with a few different personal trainers to understand the level of service we offer.

He saved me significant dollars by taking over projects I already had in the works, and our grand opening wouldn’t have been nearly the success it was without his help.  I’ve been very pleased with the partnership we’ve formed in a short time, and look forward to his help in taking my business to the next level.”

Owner, Certified Personal Trainer

Testimonial - The Yogathlete

“RecFit Consulting has been an invaluable asset to my success as a business. Their knowledge of the fitness and wellness industry and business strategy has saved me money, increased revenue, and also given me valuable time to focus on what I love to do most.  Their specific skill sets that focus on my market and industry truly made me feel that they knew the direction I wanted to go towards, and gave me tools and clearly defined strategies to help me get there.  With assistance with how to define my goals, a layout of benchmarks we met together, and a well-executed plan, my business is on an upswing!”

Owner, Yoga Instructor

  • Professional Experience

    • Manager – US National Teams, USA Ultimate
    • Manager – Competition and Athlete Programs, USA Ultimate
    • Onboarding Consultant, Zen Planner
    • Sales Consultant, Arizona Diamondbacks
    • Membership & Marketing Director, YMCA of Southern Arizona
    • Youth Sports Coordinator, YMCA of Southern Arizona
    • Graduate Assistant, James Madison University Dept. of Kinesiology
    • Marketing Assistant, City of Staunton Parks and Recreation
    • Sports and Events Intern, James Madison University Recreation Center


    • M.S. in Sports and Recreation Management
    • B.S. in Kinesiology